Why Hire a Fractional Chief Growth & Marketing Officer?
Driving profitable growth in B2B is challenging without a clear strategy that is aligned to business goals. The average annual salary of a full-time CMO is over $370,000 (salary.com) which is a large investment for many businesses. This is where the role of a true CMO becomes invaluable. As a Fractional Chief Growth & Marketing Officer, I bring a customer-centric approach to strategic marketing leadership, enhancing your business’s ability to stay on top of changing market conditions, without the overhead of a full-time executive. I focus on generating revenue by aligning marketing strategies tightly with your business goals and customer needs, ensuring every marketing dollar spent is an investment towards profitable growth. This not only frees up capital for other critical areas of your business but also ensures you have access to expert strategic guidance tailored to your unique market challenges.
Who I Help
- Founders, co-founders and executives leaders without marketing leadership
- Public, private-equity backed, venture-capital backed entities
- B2B manufacturing and service based organizations
What I Deliver
- Align business and marketing
- strategies and long term goals
- Create and improve brand strategy (new, refresh or rebrand)
- Foster accountability
- Drive growth and improve ROI
- Reduce unnecessary spend
- Offer thought leadership
- Provide mentoring and coaching
When Should I Reach Out?
- Your organization isn’t ready for a full-time marketing executive
- Your marketing strategy does not align with business goals
- You need a brand strategy to increase brand awareness
- You need to establish or develop a high-performance marketing team
- Your marketing strategies need redefining and you’re struggling to achieve results
Nishat Jones-Your Growth Partner
I am Nishat, a Marketing & Growth Strategy Executive with 25+ years of B2B experience. I excel in developing data driven strategies that align marketing and business goals. I enjoy partnering with CEOs to drive profitable growth.
My approach is direct yet collaborative. Let's connect to discuss your strategy!