Driving profitable growth in B2B is challenging without a clear strategy that is aligned with business goals. The average annual salary of a full-time CMO is over $370,000 (salary.com) which is a large investment for many businesses. This is where the role of a true CMO becomes invaluable. As a Fractional Chief Growth & Marketing Officer, I bring a customer-centric approach to strategic marketing leadership, enhancing your business’s ability to stay on top of changing market conditions, without the overhead of a full-time executive. We focus on generating revenue by aligning marketing strategies tightly with your business goals and customer needs, ensuring every marketing dollar spent is an investment toward profitable growth. This not only frees up capital for other critical areas of your business but also ensures you have access to expert strategic guidance tailored to your unique market challenges.
Driving profitable growth in B2B is challenging without a clear strategy that is aligned with business goals. The average annual salary of a full-time CMO is over $370,000 (salary.com) which is a large investment for many businesses. This is where the role of a true CMO becomes invaluable. As a Fractional Chief Growth & Marketing Officer, I bring a customer-centric approach to strategic marketing leadership, enhancing your business’s ability to stay on top of changing market conditions, without the overhead of a full-time executive. We focus on generating revenue by aligning marketing strategies tightly with your business goals and customer needs, ensuring every marketing dollar spent is an investment toward profitable growth. This not only frees up capital for other critical areas of your business but also ensures you have access to expert strategic guidance tailored to your unique market challenges.
Packaging Industry
Implemented and managed digital demand generation utilizing Account Based Marketing (ABM) to generate 400 SQLs every month
Plastics Recycling Industry
Designed and launched company website and social media platforms, resulting in 200% increase in traffic over two quarters
Packaging Industry
Utilized Account-Based Marketing (ABM) to enter a new vertical and generated $20M of revenue in first year
Packaging Industry
Increased revenue for sales by 20% through market segmentation and lead generation.
Third-Party Lab Testing Industry
Built a revenue attribution model to clearly showcase marketing’s attribution of $3M+ on a quarterly basis
Plastics Recycling Industry
Developed and monitored company’s CRM, resulting in 20% improvement in commercial and operational efficiencies
I am Nishat, a Marketing & Growth Strategy Executive with 25+ years of B2B experience. My team excels in developing data-led strategies that align marketing and business goals. We enjoy partnering with CEOs to drive profitable growth.
My approach is direct yet collaborative. Let's connect to discuss your strategy!
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