Driving profitable growth in B2B is challenging without a clear strategy that is aligned to business goals. The average annual salary of a full time CMO is over $370,000 (salary.com) which is a large investment for many businesses. This is where the role of a true CMO becomes invaluable. As a Fractional CMO, I bring a customer-centric approach to strategic marketing leadership, enhancing your business’s ability to stay on top of changing market conditions, without the overhead of a full-time executive. I focus on generating revenue by aligning marketing strategies tightly with your business goals and customer needs, ensuring every marketing dollar spent is an investment towards profitable growth. This not only frees up capital for other critical areas of your business but also ensures you have access to expert strategic guidance tailored to your unique market challenges.
Implemented and managed digital demand generation utilizing Account Based Marketing (ABM) to generate 400 SQLs every month
Designed and launched company website and social media platforms, resulting in 200% increase in traffic over two quarters
Utilized Account-Based Marketing (ABM) to enter a new vertical and generated $20M of revenue in first year
Increased revenue for sales by 20% through market segmentation and lead generation.
Built a revenue attribution model to clearly showcase marketing’s attribution of $3M+ on a quarterly basis
Developed and monitored company’s CRM, resulting in 20% improvement in commercial and operational efficiencies
I am Nishat, a Marketing & Growth Strategy Executive with 25+ years of B2B experience. I excel in developing data driven strategies that align marketing and business goals. I enjoy partnering with CEOs to drive profitable growth.
My approach is direct yet collaborative. Let's connect to discuss your strategy!
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